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Press Room
fe77 Software, LLC Brings Convenience and Ease-of-Use to Corporate Communications
SAN FRANCISCO, Oct. 22, 2003 -- Targeting corporate communicators and public relations professionals,
fe77 Software, LLC introduces OnePress, an easy way for communications professionals to publish updated
and immediate news in corporate Web site press rooms.
OnePress gives PR professionals complete control over the public relations and news sections of a
corporate Web site, with the ability to immediately publish press releases and articles. Instead of
relying on Web engineers, the public relations executives are able to post what is needed in the
online press relations center without the long wait.
fe77 Software's OnePress operates as an application service provider hosting the press center.
There are no IT upgrades needed, no engineering time spent maintaining the information, and results are
immediate. OnePress provides unlimited traffic to a company's press center and the ability to publish
as many items as needed.
"Corporate communications and public relations departments rely on their ability to immediately
disburse information to the press, the public and investors," said Joseph Jupin, Chief Executive Officer,
fe77 Software, LLC. "fe77 Software's OnePress is an easy way to get information out on corporate sites
and into the hands of influencers with immediate results, possibly leading to that positive press every company desires."
RSS Press Room Syndication
According to a recent eMarketer.com report, the growth rate for unsolicited emails, popularly known as SPAM,
will increase by more than 300 percent in the next six years. Reporters have noted that press releases
emailed by public relations firms cannot be differentiated from SPAM, and that firms should begin to use
RSS syndication to release information to the public. OnePress automatically publishes an RSS file to
syndicate the content of the press room, including the latest press releases. By default, the RSS feed
contains the last two postings, is always kept in sync with Press Room edits, and includes a link back
to the OnePress enabled press room.
Plus More!
fe77 Software's OnePress gives communications professionals the freedom to customize the press room to
best fit their public relations needs.
These include:
* Advanced user access -- decide who can access the press system, assigning responsibility among several users.
* Hosted pages are completely controlled by the user, while the press center physically resides on the fe77 servers.
* Total control over links, look-and-feel, and content of the press room.
* Creation of a sub-domain for the company's press room, such as http://press.example.com/ to extend the brand and sense of continuity.
* Custom templates to define the sites look-and-feel, as well as offering the unique ability to capture and maintain tracking information, and user session status.
Pricing and Options
fe77 Software's OnePress is available in two versions, with different prices based on number of employees.
The Business Edition is targeted to small and medium-sized companies, while the Enterprise Edition of OnePress
is for companies with more than 500 employees. Non-profit organizations received the Business Edition, at a
special price worked out with fe77 Software.
Pricing for the Business Edition begins at $75 per month, while the base price for the Enterprise Edition is $2500 per month on a 12-month contract.
Other options and packages include:
* Branded template design built to any look and feel as specified by the company.
* Corporate officer biographies, with portraits
* Corporate fact sheet, which can be instantly updated for press, investors and customers
* Product photography and logo link for easy access for the press
* Online hosted media database -- automatically notify the media database when the press room is updated,
as well as have an opt-in for journalists to receive the latest company news
* Press room localization to customize the press room for international audiences in multiple languages and
distinct formats and designs for each international audience.
Options and packages are priced accordingly, depending on the services needed by the corporate communications teams.
About fe77 Software, LLC.
fe77 Software, LLC. designs, builds and hosts applications for small to large-sized companies.
The company specializes in client-server applications used in multiple presentation devices (Cellular, PDA and Desktop Clients)
across multiple operating systems (Solaris, Linux, Mac OSX, Windows) using Java technologies.
The fe77 product line includes: One Press, hosted press room and corporate news system that gives companies the
ability to publish corporate information in real-time; and, the fe77 Server Suite and Server Manager.app, which allow
users to get the most out of their OS X Client by turning it into an enterprise server, as well as the freedom to
set-up, configure and monitor Web sites with Apache and Tomcat services through the Mac OSX platform.
For more information on fe77 Software, LLC, please visit its Web site at http://www.fe77.com/
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